In Room Technology

The ElanzaWebphone™ is a revolutionary product ideal for the hospitality industry due to its innovative design and ergonomics, coupled with its ability to provide complete convergence of technology within the guest room. The ElanzaWebphone™ features high speed internet access and a feature rich web portal, the combination of which provides for a unique in-room "WOW" experience for the guest. This "WOW" experience will result as a direct in-room delivery of the state-of-the-art internet appliance technology, content, commerce and above all convergence technologies and services. The ElanzaWebphone™ establishes a gateway within the guest room, and creates a long-term customer relationship and channel for the delivery of content, products and services to the guest through a unique and customized touch screen user friendly interface. ElanzaWebphone™ meets the needs of guests who want quick, easy Internet access and content relevant to their stay at the hotel and provides for improved guest loyalty and brand recognition. In-Room Gateway services are often mentioned in technology literature as the coming attraction. The in-room gateway will act as a communications portal between the guest and the outside world. Those hotels successful at penetrating this space will establish a powerful new and ongoing relationship with customers by gaining a unique foothold in the creation of the in-room "WOW" experience.

In developing the in-room "WOW" experience to a superior level, the hotel will:
             • Position the ElanzaWebphone™ as a countertop device as the in-room communications and control center providing phone+internet+email services 
             • Bring together Internet connectivity, information content, hotel management applications, e-commerce and telecommunications 
             • Leverage the functional utility and consumer familiarity with a telephone device and not a PC 
             • Integrate the device plus services through an enriched Web portal 
             • Create an ongoing customer experience and customer base with recurring revenues

Where to locate the Webphone ?

The ElanzaWebphone™ can be placed at any location in the hotel room and can integrate with existing analog phone extensions at each property. The ElanzaWebphone™ acts as a point-of-sale (POS) terminal and a revenue-generating technology within the hotel suite. The technology once placed in the room requires zero maintenance and is guest friendly as well as housekeeping - friendly. Ideally the technology should be placed on the business desk in the hotel room, but can be placed on the bedside as well or any other location in the room.

Hotel Benefits

Customers are getting more and more demanding for enhanced services such as high speed internet access, effective concierge services and comprehensive property and local information at low costs. On the other hand hotels look towards guest comfort and loyalty balanced through cost reductions and operational efficiencies. The ElanzaWebphone™ solution will increase hotel revenues, reduce operating costs and satisfy your hotel guest's demands in ways never before possible due to the following reasons :

        • Convergent technology - V&D on the same platform * 
        • Touch Screen / Embedded Technology 
        • Ordinary Telephone for PSTN services 
        • Mini Computer / Web Access Device 
        • Internet access thru' dial-up / DSL / LAN * 
        • VOIP Terminal * 
        • Broadband Technology and Multimedia Support (MPEG 1, MPEG 2, WMP)* 
        • Thin Client Terminal (Remote Desktop Access)* 
        • POS Terminal Email - support for all protocols * 
        • Smart Media and Smart Card compatibility* 
        • AOL Compatibility *

        * Unique Advantage


By using the ElanzaWebphone™ as the in-room internet appliance technology , the hotel will be able to focus on the needs of every type of customer and provide:

• In-room Internet connectivity, with email and easy-to access Web browsing to obtain information and services vital to everyday life or relevant to the property and its surroundings.
• The convenience of an Internet device in an accessible location that does not require booting up and allows for simultaneous usage of the Phone + Internet + Email + Memo capabilities all through one-touch access.
• The selected gateway device, i.e.. ElanzaWebphone™ is an affordable, high-speed Internet screen phone that meets the customer's desire for relevant  information and services delivered with the ease and convenience of a PC., and also allows for delivery of market channels, strategic partner content, etc.
  
  Other critical business advantages of the ElanzaWebphone™ include : 
    
            • Provides a complete desk-top in-room convergence 
            • An additional delivery channel to guests 
            • An advertising space within rooms 
            • User friendly and technologically savvy for guests as well as hotel staff 
            • Fits within the ambience of the room 
            • Offers simple and time-saving solutions to on-line services 
            • Includes a work station that offers 
                     1. New advertising space 
                     2. Pre-programmed / Flexible Hometop 
            • Involves no additional investment in cabling and additional infrastructure, resulting in rapid deployment 
            • Will work on the existing analog phone line 
            • Option to work on dial-up, LAN or DSL 
            • Can be remotely managed and customized for each room 
            • Easily identified with various types of internet users 
                     1. Executives, housewives, children, senior citizens 
                     2. Addresses the tourist market
  
  User Friendliness
  
  ElanzaWebphone™ internet appliance technology can be focused directly on reaching customers ranging from the techno phobic to the experienced computer user demanding the ease and convenience of the Internet. The growth and development of cost-effective technology combined with ElanzaWebphone™ user friendliness creates a unique opportunity to create an in-room guest experience that will leave an ever-lasting impression on the customer's mind, customer loyalty and market leadership for the hotel.

Revenue Opportunity

Revenues will flow from multiple sources - end-use customers, channel partners and sponsors/advertisers. By using the ElanzaWebphone™ , the following notable revenue channels will be readily available to the hotel.

        • Internet access by the guest 
        • Internet Service Provider (ISP) revenues 
        • Revenue through advertising opportunities on the Hometop/ Screen 
        • Revenue from Smart Card Usage and implementation 
        • Indirect Revenues through better in-room promotions of services such as restaurants, health clubs, etc 
        • Revenue from Broad Band Technology 
        • Revenue from Printing Services


For Internet access revenues, Elanza recommends that the hotels use a tariff built into the room rate. This form of tariff is the best way to attract internet usage since the customer perceives this as a free service and normally customers are more liable to use this free service rather than pay for any additional service in the rooms, particularly internet access.

This type of tariff structure has obvious advantages : 
           • there is absolutely no need for integration with Billing and PMS systems and hence a cost savings, and 
           • more importantly it guarantees revenue irrespective of internet usage or occupancy levels.

Client Hotels